With the mercury still showing freezing temperatures, it’s not that hard to pine for some sunny summer days. Picnicking at the beach, driving with the windows rolled down and breezy graphic tees, I miss them all. And if you haven’t been sick of the cold so far, I betcha this label will change your mind.

Meet Good Fishing Co., the San Fran based brand whose lookbooks made my winter blues worse. The label is overtly inspired by the sport fishing, but really stands for young and fresh designs with a Californian vibe.

Their latest designs were a mix of printed full sleeves, some season appropriate head gear and athletic garb. And even though they haven’t dropped new designs since their winter release some weeks back, a few bestsellers are set to be back in stock soon.

All GF products are made out of 100% organic cotton and they take fair sourcing pretty seriously. Stitched blanks are made at certified factories all over the world, and all printing and finishing is taken care of in the Bay Area, CA home to the brand.

Block out the winter for a bit and head down to their e-store for some summer nostalgia.

Good Fishing’s site

GF on Instagram

Good Fishing on Twitter

GF on Facebook

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