Shay’s Edgy New Collection Out Now
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A hint of edginess and a host of crazy cuts, that’s how I would describe the latest designs from Shay.

The Estonian brand is all about experimental looks that can still be functional and wearable. They mix fabrics and cuts to come up with interesting clothes that would make you stand out in a crowd.

Even though they are still less than a year old, team Shay has found a brand aesthetic that is hip, young and cool.

There are 9 pieces in this new collection, a mix of button downs, tees and more. The unifying theme seems to be experimenting with cuts, making everything in this new batch very coherent while still looking pretty dope.

Based in Europe, the brand is pretty young, so head down there and maybe show them love.

The Shay store

Shay on Instagram

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