Over the weekend I came across a budding label that is unlike any I have written about here. Based across the pond, in London, IMGG. is redefining the cross between ethical fashion and the easy breezy streetwear aesthetic.
Creating pieces out of original artwork and photography, JD Burrowes and the IMGG. team are all about showcasing the fabric, the cut and clean designing. The latest collection, which dropped a couple of weeks back, is basically their way of saying, “what you see is what you get.” The designs are clear, direct and quite literal.
Carrying fourteen pieces, the ‘Variations of the Truth’ collection is a combination of graphic tees and printed jumpers. You could spot some color here or there, but most of the pieces are monochromatic or muted navy blues.
Design aside, what’s really unique about the brand is its emphasis on ethical practices. IMGG. produces its products from fairly sourced, organic Indian cotton. The raw cotton is spun and manufactured in England, again at an accredited factory, which operates mostly on renewable energy.
It was also refreshing to learn that printing is done entirely with water based, eco-friendly inks. And on top of that IMGG. also has a unique program running where it takes back its products for recycling too. The attention that the label has put on earning that ‘ethical’ title is pretty amazing.
IMGG. delivers to locations across five continents, with shipping fees that cap at about 5 pounds. So you know you really don’t have a lot of reasons left to not check them out. All the links you need are down below.