Streetwear was previously a male-dominated brand with a few labels like Nike producing androgynous clothing. Women celebrities and surf enthusiasts of the 80’s and early 90’s had limited choices of streetwear items.
The likes of Aaliyah, (renowned for her Tommy Hilfiger boxers) began adopting male streetwear clothing making them part of their fashion. The evolution of streetwear fashion also saw some labels that produced male brands incorporate more unisex and feminine styles on their clotheslines.
Women streetwear has increased in popularity over the last one decade with more female designers developing brands with a concentration on women fashion. Streetwear trends are changing, and most celebrities outside of hip-hop music are embracing the high-end streetwear labels leading to an increased number of streetwear designers.
More designers now understand that women are looking for a way to express themselves through fashion making them the large consumers of the streetwear brand. Female designers like Miss Lawn, Stephanie, Erin Magee, Ashley Jones, and Laura Fam have also risen leading to the significant development of women streetwear brands. Below are some of the leading women streetwear brands in the market presently:
This streetwear brand upholds the hip-fashion culture of individuality, independence, and self-confidence. Natalia and Kate are the pioneers, and owners of the MISBHV. Kate and Natalia began the Polish-based based brand by printing t-shirt for themselves and their DJ friends in the country.
The brand has now developed gradually over the years providing streetwear items such as super-distressed denim jackets, hoodies, patchwork skate shorts, and T-shirts among others. The duo has succeeded in developing cute and stylish items from the ground up to an internationally recognized label. The quality and the stylish appeal of the brand has earned it a following from top stars like Cara Delevigne, Kylie Jenner, Rihanna, and A$AP Rocky.
This streetwear brand by Virgil Abloh provides a right combination of bold, thick graphic prints and generous sizing for women looking for casual wear. Abloh launched the Milan-based brand in 2014, and it has now grown to one of the leading brands representing a mix of streetwear and high-end fashion.
This is one of the well-known streetwear brands today with a large client following. James Jebbia founded the skateboard shop and clothing brand in 1994. It has since grown into one of the leading brands in providing streetwear labels to hip-hop, skateboarding, and punk subculture enthusiasts all over the world.
Their collaborations with brands like COMME des GARCONS and Jordan have allowed them to incorporate women streetwear to their label while their presence in Paris has placed them among the top streetwear brands in the world. The independent global brand has also increased their collection of items by teaming up with brands like Timberland, Nike, and UNDERCOVER among others.
Miss Lawn is the person behind this brand, which launched in 2005. Her previous work as a designer for big brands like Triple 5 Soul and Rocawear has helped in developing a brand that brings out the aesthetic value of its female wearers. The brand has continually produced innovative fashion trends for the streetwear enthusiasts by adding a little taste to the traditional female clothing from the 60’s bra burning liberators. The label also draws its inspiration from the sun-kissed streets of Los Angeles, the lit neon pavements of California, and the gritty New York City streets.
Anti-Social Social Club
This internet age label daunts the youths with their emotional phrases and graphics such as “THE LAST TIME WAS THE LAST TIME” AND “BE COOL.” Neek Lurk, the person behind Anti-Social Social Club (ASSC), created the brand as a lifetime project and a manifestation of his loneliness and depression. However, ASSC developed into one of the best unisex brands from Los Angeles with most women developing a higher liking for the t-shirts and hooded sweatshirts.
Its collaboration with other brands such as Mastermind JAPAN and Dover Street Market has helped bring the brand to the forefront of street fashion. The likes of Kim Kardashian and Cara Delevingne have also sported the label in the past.
Los Angeles is home to many streetwear designers including Ashley Jones and Laura Fam, the founders and owners of Dimepiece. The duo created the brand in 2007 with the aim of empowering women and helping them embrace streetwear as part of their fashion. The design and styling used in creating the Dimepiece streetwear items are of high quality while the cult graphics and empowering slogans have given a voice to women in society. The label has attracted a large following from various celebrities like Katy Perry, Miley Cyrus, Rihanna, and Willow Smith.
Via Haus of Rihanna
The Boy women brand has survived the fashion markets since mid-1970. BOY by Stephane Raynor has its roots in the London streetwear clothing and underground music. The popularity and influence of the brand have continued to grow for the past four decades while at the same time attracting a large following from club kids, fashionistas, and punks. Stars such as Madonna and Andy Warhol sported Boy during their times while Rihanna is the current queen of the brand.
Alex Olson launched the brand in 2015, and it has now proven to be one of the fastest rising labels in the current street fashion industry. Olson developed the brand in celebration of her skate history and the underground skating culture. Bianca Chandon’s brand allowed women to express themselves and their styles through a broad range of bold colored graphical tees and sweats.
The 21st century marks the time when streetwear took a whole new turn in the fashion industry. Most female designers are moving from big brands like Nike and Stussy and developing their personal brands. It is also a period characterized by much collaboration with other leading luxury brands in the industry. The numbers of female designers using fashion to empower their fellow women increased at this time too. The changes are happening every day, so you should brace yourself for the current wave in streetwear brand.